{"id":7721,"date":"2024-01-28T22:20:44","date_gmt":"2024-01-28T21:20:44","guid":{"rendered":"https:\/\/webbranding.hu\/?post_type=case-study&#038;p=7721"},"modified":"2025-09-17T11:29:00","modified_gmt":"2025-09-17T09:29:00","slug":"mistral-trening-palyazati-kampany","status":"publish","type":"case-study","link":"https:\/\/webbranding.hu\/en\/esettanulmany\/mistral-trening-palyazati-kampany\/","title":{"rendered":"Mistral-Tr\u00e9ning &#8211; p\u00e1ly\u00e1zati kamp\u00e1ny"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_876d1bdc us_animate_this\"><div class=\"vc_column-inner\"><h2 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">A koncepci\u00f3r\u00f3l<\/span><\/span><\/h2><div class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">A Mistral-Tr\u00e9ning egy t\u00f6bb \u00e9vtizedes m\u00falttal rendelkez\u0151 v\u00e1llalkoz\u00e1s, amely v\u00e1llalati feln\u0151ttk\u00e9pz\u00e9sekkel, tr\u00e9ningekkel \u00e9s csapat\u00e9p\u00edt\u0151k szervez\u00e9s\u00e9vel foglalkozik. Azzal b\u00edztak meg minket, hogy alak\u00edtsunk ki egy landing fel\u00fcletet, amely specifikusan egy \u00e1llamilag t\u00e1mogatott p\u00e1ly\u00e1zat ir\u00e1nt \u00e9rdekl\u0151d\u0151k sz\u00e1m\u00e1ra k\u00edn\u00e1l \u00e1tl\u00e1that\u00f3 inform\u00e1ci\u00f3kat, \u00e9s a lehet\u0151s\u00e9get biztos\u00edt sz\u00e1mukra a t\u00e1mogat\u00e1sok ig\u00e9nyl\u00e9s\u00e9nek egyszer\u0171 lebonyol\u00edt\u00e1s\u00e1ra.<\/span><\/span><\/div><div class=\"w-separator size_medium\"><\/div><h4 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">PPC kamp\u00e1nnyal t\u00e1mogattuk a fel\u00fclet l\u00e1that\u00f3s\u00e1g\u00e1t, ami ez\u00e1ltal r\u00f6gt\u00f6n a Google els\u0151 hely\u00e9re ker\u00fclt, \u00edgy sokan a bonyolult p\u00e1ly\u00e1zati fel\u00fclet helyett r\u00f6gt\u00f6n ide \u00e9rkeztek a keres\u0151b\u0151l.<\/span><\/span><\/h4><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_bottom align_none\"><div class=\"w-counter us_custom_42a93cc8 color_secondary align_left animation_none\" data-duration=\"2\" style=\"--w-counter-duration: 2s;\"><div class=\"w-counter-value\" aria-label=\"4 776 db\"><span class=\"w-counter-value-part final\" aria-hidden=\"true\">4 776 db<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final><\/span><span class=\"w-counter-value-part hidden type_number\" aria-hidden=\"true\" data-final=\"4 776\">0<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final=\" db\"><\/span><\/div><\/div><\/div><h3 class=\"w-text us_custom_8686f616 us_animate_this\"><span class=\"w-text-h\"><span class=\"w-text-value\">kattint\u00e1s<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_32e0c438 us_animate_this\"><div class=\"wpb_wrapper\"><p>A sz\u0171k c\u00e9lz\u00e1s\u00fa kamp\u00e1ny \u00f6sszesen 36.823 alkalommal jelent meg a keres\u0151ben, ahonnan 4.776 db kattint\u00e1s \u00e9rkezett a landing fel\u00fcletre.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_5f6af3fd us_animate_this align_none\"><div class=\"w-image-h\"><img decoding=\"async\" src=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/02\/mistral-1.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" title=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default reversed stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_5f6af3fd us_animate_this align_none\"><div class=\"w-image-h\"><img decoding=\"async\" src=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/02\/mistral-2-1.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" title=\"\"><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_bottom align_none\"><div class=\"w-counter us_custom_42a93cc8 color_secondary align_left animation_none\" data-duration=\"2\" style=\"--w-counter-duration: 2s;\"><div class=\"w-counter-value\" aria-label=\"12,97 %\"><span class=\"w-counter-value-part final\" aria-hidden=\"true\">12,97 %<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final><\/span><span class=\"w-counter-value-part hidden type_number\" aria-hidden=\"true\" data-final=\"12,97\">0<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final=\" %\"><\/span><\/div><\/div><\/div><h3 class=\"w-text us_custom_60e9caca us_animate_this\"><span class=\"w-text-h\"><span class=\"w-text-value\">\u00e1tkattint\u00e1si ar\u00e1ny<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_32e0c438 us_animate_this\"><div class=\"wpb_wrapper\"><p>K\u00f6zel 13%-os CTR: 100 db felhaszn\u00e1l\u00f3b\u00f3l 13 db kattintott a hirdet\u00e9sre.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><p class=\"w-text us_custom_dac966d4 has_text_color us_animate_this\"><span class=\"w-text-h\"><span class=\"w-text-value\">A hirdet\u00e9s sz\u00f6vegek sokak sz\u00e1m\u00e1ra bizonyultak relev\u00e1nsnak.<\/span><\/span><\/p><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_efc17075 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_2c45f91b\"><div class=\"vc_column-inner\"><h2 class=\"w-text us_custom_60e9caca us_animate_this\"><span class=\"w-text-h\"><span class=\"w-text-value\">Kattint\u00e1sok k\u00f6lts\u00e9ge<\/span><\/span><\/h2><div class=\"w-text us_custom_d77bca1a us_animate_this\"><span class=\"w-text-h\"><span class=\"w-text-value\">A kamp\u00e1nyra meghat\u00e1rozott maxim\u00e1lis hirdet\u00e9si keret 500.000 Ft volt, amib\u0151l 430.000 Ft-ot hasznos\u00edtottunk. 430.000 Ft-\u00e9rt 4.776 \u00e9rdekl\u0151d\u0151t terelt\u00fcnk az oldalra, \u00edgy egy kattint\u00e1s \u00e1tlag \u00e1ra 90,3 Ft volt (CPC).<\/span><\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_7311adfc us_animate_this align_none\"><div class=\"w-image-h\"><img decoding=\"async\" src=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/02\/mistral-3-1.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" title=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_eaca26c6 us_animate_this height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:0rem;\"><div class=\"wpb_column vc_column_container us_custom_b3fa2ca2 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;--custom-columns:1fr 2fr 2fr 1fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-counter us_custom_0661b9e2 has_text_color color_secondary align_center animation_none has_font_size\" data-duration=\"1.5\" style=\"--w-counter-duration: 1.5s;\"><div class=\"w-counter-value\" aria-label=\"3,04 %\"><span class=\"w-counter-value-part final\" aria-hidden=\"true\">3,04 %<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final><\/span><span class=\"w-counter-value-part hidden type_number\" aria-hidden=\"true\" data-final=\"3,04\">0<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final=\" %\"> %<\/span><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:12px\"><\/div><h3 class=\"w-text us_custom_c96a8a09\"><span class=\"w-text-h\"><span class=\"w-text-value\">konverzi\u00f3<\/span><\/span><\/h3><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-counter us_custom_0661b9e2 has_text_color color_secondary align_center animation_none has_font_size\" data-duration=\"2.5\" style=\"--w-counter-duration: 2.5s;\"><div class=\"w-counter-value\" aria-label=\"2 976 Ft\"><span class=\"w-counter-value-part final\" aria-hidden=\"true\">2 976 Ft<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final><\/span><span class=\"w-counter-value-part hidden type_number\" aria-hidden=\"true\" data-final=\"2 976\">0<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final=\" Ft\"> Ft<\/span><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:12px\"><\/div><h3 class=\"w-text us_custom_c96a8a09\"><span class=\"w-text-h\"><span class=\"w-text-value\">egy \u00e9rdekl\u0151d\u0151<\/span><\/span><\/h3><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_87a28106 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_386ec836\"><div class=\"wpb_wrapper\"><p>A kattint\u00e1sok t\u00f6bb mint 3%-a konvert\u00e1lt, teh\u00e1t felvette a kapcsolatot a Mistral-tr\u00e9ning szolg\u00e1ltat\u00e1sai\u00e9rt.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><p class=\"w-text us_custom_5ba57e07 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Az egy leadre jut\u00f3 k\u00f6lts\u00e9g \u00edgy kevesebb, mint 3.000 Ft volt.<\/span><\/span><\/p><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"featured_media":6648,"template":"","case_study_kategoria":[102],"class_list":["post-7721","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case_study_kategoria-ppc-menedzsment"],"acf":[],"_links":{"self":[{"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/case-study\/7721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/media\/6648"}],"wp:attachment":[{"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/media?parent=7721"}],"wp:term":[{"taxonomy":"case_study_kategoria","embeddable":true,"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/case_study_kategoria?post=7721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}