{"id":8697,"date":"2025-09-09T15:20:51","date_gmt":"2025-09-09T13:20:51","guid":{"rendered":"https:\/\/webbranding.hu\/?post_type=case-study&#038;p=8697"},"modified":"2025-09-17T16:10:53","modified_gmt":"2025-09-17T14:10:53","slug":"access-smile-digitalis-tamogatas-a-nemzetkozi-fogturizmusban","status":"publish","type":"case-study","link":"https:\/\/webbranding.hu\/en\/esettanulmany\/access-smile-digitalis-tamogatas-a-nemzetkozi-fogturizmusban\/","title":{"rendered":"Access Smile: Digit\u00e1lis t\u00e1mogat\u00e1s a nemzetk\u00f6zi fogturizmusban"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_custom laptops-cols_2 tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--custom-columns:5fr 8fr\"><div class=\"wpb_column vc_column_container us_custom_876d1bdc us_animate_this\"><div class=\"vc_column-inner\"><h2 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">H\u00e1tt\u00e9r \u00e9s c\u00e9lkit\u0171z\u00e9s<\/span><\/span><\/h2><div class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Megb\u00edz\u00e1sunk c\u00e9lja az Access Smile magyarorsz\u00e1gi fog\u00e1szati rendel\u0151j\u00e9nek t\u00e1mogat\u00e1sa volt a \u201efogturizmus\u201d tev\u00e9kenys\u00e9g\u00fck er\u0151s\u00edt\u00e9s\u00e9ben. A projekt f\u0151 f\u00f3kusz\u00e1ban az \u00e1llt, hogy olyan min\u0151s\u00e9gi \u00e9rdekl\u0151d\u0151ket (leadeket) ir\u00e1ny\u00edtsunk a rendel\u0151 fel\u00e9, akik \u00cdrorsz\u00e1gb\u00f3l \u00e9rkeznek, \u00e9s potenci\u00e1lis p\u00e1ciensek lehetnek.<\/span><\/span><\/div><div class=\"w-separator size_medium\"><\/div><h2 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Strat\u00e9gia \u00e9s megval\u00f3s\u00edt\u00e1s<\/span><\/span><\/h2><div class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">A projekt els\u0151 l\u00e9p\u00e9sek\u00e9nt egy c\u00e9lorient\u00e1lt, konverzi\u00f3ra optimaliz\u00e1lt weboldalt fejlesztett\u00fcnk, amely tartalm\u00e1ban \u00e9s strukt\u00far\u00e1j\u00e1ban is kifejezetten az \u00edr \u00e9rdekl\u0151d\u0151k megsz\u00f3l\u00edt\u00e1s\u00e1ra lett kialak\u00edtva. M\u00e1r a fejleszt\u00e9si f\u00e1zisban figyelembe vett\u00fck, hogy milyen digit\u00e1lis csatorn\u00e1kon kereszt\u00fcl tervezz\u00fck a c\u00e9lcsoport el\u00e9r\u00e9s\u00e9t, \u00edgy a weboldal minden eleme \u2013 a tartalomt\u00f3l a technikai megold\u00e1sokig \u2013 ezt a c\u00e9lt szolg\u00e1lta.<\/span><\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_c265128b us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1608\" height=\"1348\" src=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/access-smile1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/access-smile1.webp 1608w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/access-smile1-300x251.webp 300w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/access-smile1-1024x858.webp 1024w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/access-smile1-1536x1288.webp 1536w\" sizes=\"auto, (max-width: 1608px) 100vw, 1608px\" title=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-2 laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default reversed stacking_default\"><div class=\"wpb_column vc_column_container us_custom_14c3d9a0 us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"2307\" height=\"1875\" src=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/access-smile3.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/access-smile3.webp 2307w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/access-smile3-300x244.webp 300w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/access-smile3-1024x832.webp 1024w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/access-smile3-1536x1248.webp 1536w\" sizes=\"auto, (max-width: 2307px) 100vw, 2307px\" title=\"\"><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_51cbd0f7 us_animate_this\"><div class=\"vc_column-inner\"><h2 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Kamp\u00e1ny<\/span><\/span><\/h2><div class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">A kamp\u00e1ny sor\u00e1n a PPC (Google Ads) \u00e9s paid social (Meta hirdet\u00e9sek) eszk\u00f6z\u00f6ket kombin\u00e1ltuk a maxim\u00e1lis el\u00e9r\u00e9s \u00e9s hat\u00e9konys\u00e1g \u00e9rdek\u00e9ben. A kamp\u00e1nyhoz v\u00e1ltozatos hirdet\u00e9si kreat\u00edvokat k\u00e9sz\u00edtett\u00fcnk: sz\u00f6veges, statikus k\u00e9pes \u00e9s vide\u00f3s form\u00e1tumokat is haszn\u00e1ltunk.<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--custom-columns:4fr 3fr\"><div class=\"wpb_column vc_column_container us_custom_14c3d9a0 us_animate_this\"><div class=\"vc_column-inner\"><h2 class=\"w-text us_custom_8686f616 us_animate_this\"><span class=\"w-text-h\"><span class=\"w-text-value\">Eredm\u00e9nyek \u00e9s optimaliz\u00e1l\u00e1s<\/span><\/span><\/h2><div class=\"wpb_text_column us_custom_38e07046\"><div class=\"wpb_wrapper\"><p>A hirdet\u00e9si mixet az \u00fcgyf\u00e9llel szoros egy\u00fcttm\u0171k\u00f6d\u00e9sben folyamatosan tesztelt\u00fck \u00e9s optimaliz\u00e1ltuk egy \u00e9ven kereszt\u00fcl. Ennek eredm\u00e9nyek\u00e9nt egy stabil, j\u00f3l m\u0171k\u00f6d\u0151 leadgener\u00e1l\u00f3 rendszert \u00e9p\u00edtett\u00fcnk fel, amely hat\u00e9konyan t\u00e1mogatta az Access Smile c\u00e9lkit\u0171z\u00e9seit a nemzetk\u00f6zi p\u00e1ciensek el\u00e9r\u00e9s\u00e9ben.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_ba870b58 us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper us_custom_87a20413 valign_middle align_center\"><div class=\"w-vwrapper align_none valign_top\"><div class=\"w-counter us_custom_db8d4378 color_secondary align_center animation_none has_font_size\" data-duration=\"2\" style=\"--w-counter-duration: 2s;\"><div class=\"w-counter-value\" aria-label=\"4,76 %\"><span class=\"w-counter-value-part final\" aria-hidden=\"true\">4,76 %<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final><\/span><span class=\"w-counter-value-part hidden type_number\" aria-hidden=\"true\" data-final=\"4,76\">0<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final=\" %\"><\/span><\/div><\/div><div class=\"w-text us_custom_ab1746d5\"><span class=\"w-text-h\"><span class=\"w-text-value\">\u00c1tlagos konverzi\u00f3s ar\u00e1ny<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:100px;--laptops-columns-gap:100px;--tablets-columns-gap:50px;--mobiles-columns-gap:50px;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_3 tablets-cols_1 mobiles-cols_1 valign_middle type_default reversed stacking_default\" style=\"--columns-gap:34px;\"><div class=\"wpb_column vc_column_container us_custom_14c3d9a0 us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-vwrapper us_custom_6302e6f4 align_center valign_top\" style=\"--vwrapper-gap:16px\"><div class=\"w-html\"><script src=\"https:\/\/cdn.lordicon.com\/lordicon.js\"><\/script>\n<lord-icon\n    src=\"https:\/\/cdn.lordicon.com\/szwvyixm.json\"\n    trigger=\"loop\"\n    colors=\"primary:#640099,secondary:#D97243\"\n    style=\"width:120px;height:120px\">\n<\/lord-icon><\/div><div class=\"w-counter us_custom_535310b5 color_secondary align_left animation_none has_font_size\" data-duration=\"2\" style=\"--w-counter-duration: 2s;\"><div class=\"w-counter-value\" aria-label=\"405 db\"><span class=\"w-counter-value-part final\" aria-hidden=\"true\">405 db<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final><\/span><span class=\"w-counter-value-part hidden type_number\" aria-hidden=\"true\" data-final=\"405\">0<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final=\" db\"> db<\/span><\/div><\/div><div class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">form kit\u00f6lt\u00e9s<\/span><\/span><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_710e7360 us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-vwrapper us_custom_6302e6f4 align_center valign_top\" style=\"--vwrapper-gap:16px\"><div class=\"w-html\"><script src=\"https:\/\/cdn.lordicon.com\/lordicon.js\"><\/script>\n<lord-icon\n    src=\"https:\/\/cdn.lordicon.com\/hwdepqex.json\"\n    trigger=\"loop\"\n    colors=\"primary:#640099,secondary:#D97243\"\n    style=\"width:120px;height:120px\">\n<\/lord-icon><\/div><div class=\"w-counter us_custom_535310b5 color_secondary align_left animation_none has_font_size\" data-duration=\"2\" style=\"--w-counter-duration: 2s;\"><div class=\"w-counter-value\" aria-label=\"6789 Ft\/db\"><span class=\"w-counter-value-part final\" aria-hidden=\"true\">6789 Ft\/db<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final><\/span><span class=\"w-counter-value-part hidden type_number\" aria-hidden=\"true\" data-final=\"6789\">0<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final=\" Ft\/db\"> Ft\/db<\/span><\/div><\/div><div class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">form kit\u00f6lt\u00e9s<\/span><\/span><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_a5461c32 us_animate_this\"><div class=\"vc_column-inner\"><h2 class=\"w-text us_custom_38e07046\"><span class=\"w-text-h\"><span class=\"w-text-value\">\u0170rlap kit\u00f6lt\u00e9sek<\/span><\/span><\/h2><div class=\"wpb_text_column us_custom_38e07046\"><div class=\"wpb_wrapper\"><p>A kamp\u00e1ny sor\u00e1n a leg\u00e9rt\u00e9kesebb kapcsolatfelv\u00e9teli form\u00e1nak azokat az interakci\u00f3kat tekintett\u00fck, amikor a felhaszn\u00e1l\u00f3k a weboldalon tal\u00e1lhat\u00f3 \u0171rlapot teljes k\u00f6r\u0171en, saj\u00e1t adataikkal kit\u00f6ltve k\u00fcldt\u00e9k be.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default reversed stacking_default\" style=\"--columns-gap:34px;\"><div class=\"wpb_column vc_column_container us_custom_14c3d9a0 us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-vwrapper us_custom_6302e6f4 align_center valign_top\" style=\"--vwrapper-gap:16px\"><div class=\"w-html\"><script src=\"https:\/\/cdn.lordicon.com\/lordicon.js\"><\/script>\n<lord-icon\n    src=\"https:\/\/cdn.lordicon.com\/uzzovxna.json\"\n    trigger=\"loop\"\n    colors=\"primary:#640099,secondary:#D97243\"\n    style=\"width:120px;height:120px\">\n<\/lord-icon><\/div><div class=\"w-counter us_custom_535310b5 color_secondary align_left animation_none has_font_size\" data-duration=\"2\" style=\"--w-counter-duration: 2s;\"><div class=\"w-counter-value\" aria-label=\"800+ db\"><span class=\"w-counter-value-part final\" aria-hidden=\"true\">800+ db<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final><\/span><span class=\"w-counter-value-part hidden type_number\" aria-hidden=\"true\" data-final=\"800\">0<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final=\"+ db\"> db<\/span><\/div><\/div><div class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">telefonh\u00edv\u00e1s<\/span><\/span><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_710e7360 us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-vwrapper us_custom_6302e6f4 align_center valign_top\" style=\"--vwrapper-gap:16px\"><div class=\"w-html\"><script src=\"https:\/\/cdn.lordicon.com\/lordicon.js\"><\/script>\n<lord-icon\n    src=\"https:\/\/cdn.lordicon.com\/kbsnckkc.json\"\n    trigger=\"loop\"\n    colors=\"primary:#640099,secondary:#D97243\"\n    style=\"width:120px;height:120px\">\n<\/lord-icon><\/div><div class=\"w-counter us_custom_535310b5 color_secondary align_left animation_none has_font_size\" data-duration=\"2\" style=\"--w-counter-duration: 2s;\"><div class=\"w-counter-value\" aria-label=\"2642 Ft\/db\"><span class=\"w-counter-value-part final\" aria-hidden=\"true\">2642 Ft\/db<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final><\/span><span class=\"w-counter-value-part hidden type_number\" aria-hidden=\"true\" data-final=\"2642\">0<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final=\" Ft\/db\"> Ft\/db<\/span><\/div><\/div><div class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">\u00e1tlagosan<\/span><\/span><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_a5461c32 us_animate_this\"><div class=\"vc_column-inner\"><h2 class=\"w-text us_custom_38e07046\"><span class=\"w-text-h\"><span class=\"w-text-value\">Telefonh\u00edv\u00e1sok<\/span><\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Tov\u00e1bbi fontos teljes\u00edtm\u00e9nymutat\u00f3k\u00e9nt kezelt\u00fck a be\u00e9rkez\u0151 telefonh\u00edv\u00e1sok sz\u00e1m\u00e1t is. B\u00e1r ezek a h\u00edv\u00e1sok jellemz\u0151en alacsonyabb elk\u00f6telez\u0151d\u00e9si szintet k\u00e9pviseltek, mint a kapcsolatfelv\u00e9teli \u0171rlap kit\u00f6lt\u00e9se, m\u00e9gis kiemelt jelent\u0151s\u00e9ggel b\u00edrtak, mivel azonnali \u00e9s k\u00f6zvetlen kapcsolatot tettek lehet\u0151v\u00e9 a potenci\u00e1lis p\u00e1ciensekkel.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9118446d us_animate_this align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1920\" height=\"1420\" src=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/access-smile4.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/access-smile4.webp 1920w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/access-smile4-300x222.webp 300w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/access-smile4-1024x757.webp 1024w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/access-smile4-1536x1136.webp 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"featured_media":8719,"template":"","case_study_kategoria":[105,102,104],"class_list":["post-8697","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case_study_kategoria-kreativ-tartalomkeszites","case_study_kategoria-ppc-menedzsment","case_study_kategoria-social-media-menedzsment"],"acf":[],"_links":{"self":[{"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/case-study\/8697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/media\/8719"}],"wp:attachment":[{"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/media?parent=8697"}],"wp:term":[{"taxonomy":"case_study_kategoria","embeddable":true,"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/case_study_kategoria?post=8697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}