{"id":8721,"date":"2025-09-08T17:35:21","date_gmt":"2025-09-08T15:35:21","guid":{"rendered":"https:\/\/webbranding.hu\/?post_type=case-study&#038;p=8721"},"modified":"2025-09-17T16:14:10","modified_gmt":"2025-09-17T14:14:10","slug":"elmenyplaza-rekordforgalom-koltsegnovekedes-nelkul","status":"publish","type":"case-study","link":"https:\/\/webbranding.hu\/en\/esettanulmany\/elmenyplaza-rekordforgalom-koltsegnovekedes-nelkul\/","title":{"rendered":"\u00c9lm\u00e9nyPl\u00e1za &#8211; Rekordforgalom k\u00f6lts\u00e9gn\u00f6veked\u00e9s n\u00e9lk\u00fcl"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_2 tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_876d1bdc us_animate_this\"><div class=\"vc_column-inner\"><h2 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">A projektr\u0151l<\/span><\/span><\/h2><div class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Az \u00c9lm\u00e9nyPl\u00e1za egy online platform, amely Magyarorsz\u00e1g legjobb szabadid\u0151s programjait gy\u0171jti \u00f6ssze, megk\u00f6nny\u00edtve a felhaszn\u00e1l\u00f3k sz\u00e1m\u00e1ra a v\u00e1laszt\u00e1st. B\u00e1r a hirdet\u00e9seket nem mi kezelj\u00fck, a social media jelenl\u00e9t strat\u00e9giai ir\u00e1ny\u00edt\u00e1s\u00e1t \u00e9s a tartalomgy\u00e1rt\u00e1st \u00fcgyn\u00f6ks\u00e9g\u00fcnk, a WEBBRANDING v\u00e9gzi. A feladatunk az volt, hogy cs\u00f6kkents\u00fck a kommunik\u00e1ci\u00f3 k\u00f6lts\u00e9geit, mik\u00f6zben n\u00f6velj\u00fck annak hat\u00e9konys\u00e1g\u00e1t \u2013 els\u0151sorban az oldalon t\u00f6rt\u00e9n\u0151 v\u00e1s\u00e1rl\u00e1sok sz\u00e1m\u00e1nak emel\u00e9s\u00e9vel.<\/span><\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_ff13c409 us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1340\" height=\"1094\" src=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/elmenyplaza-1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/elmenyplaza-1.webp 1340w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/elmenyplaza-1-300x245.webp 300w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/elmenyplaza-1-1024x836.webp 1024w\" sizes=\"auto, (max-width: 1340px) 100vw, 1340px\" title=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default reversed stacking_default\"><div class=\"wpb_column vc_column_container us_custom_2424882b bg--gradient-1 us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper hide_on_tablets hide_on_mobiles valign_middle align_none\" style=\"--hwrapper-gap:0px\"><div class=\"w-html\"><script src=\"https:\/\/cdn.lordicon.com\/lordicon.js\"><\/script>\n<lord-icon\n    src=\"https:\/\/cdn.lordicon.com\/drepdftg.json\"\n    trigger=\"loop\"\n    colors=\"primary:#fff,secondary:#fff\"\n    style=\"width:120px;height:120px\">\n<\/lord-icon><\/div><h2 class=\"w-text us_custom_f7dfef9d\"><span class=\"w-text-h\"><span class=\"w-text-value\">M\u00e1r az egy\u00fcttm\u0171k\u00f6d\u00e9s els\u0151 \u00e9v\u00e9ben, a Q4-es id\u0151szakban, az \u00c9lm\u00e9nyPl\u00e1za rekord sz\u00e1m\u00fa tranzakci\u00f3t bonyol\u00edtott le.<\/span><\/span><\/h2><\/div><div class=\"w-vwrapper hide_on_default hide_on_laptops align_center valign_top\"><div class=\"w-html\"><script src=\"https:\/\/cdn.lordicon.com\/lordicon.js\"><\/script>\n<lord-icon\n    src=\"https:\/\/cdn.lordicon.com\/drepdftg.json\"\n    trigger=\"loop\"\n    colors=\"primary:#fff,secondary:#fff\"\n    style=\"width:120px;height:120px\">\n<\/lord-icon><\/div><h2 class=\"w-text us_custom_e084a176\"><span class=\"w-text-h\"><span class=\"w-text-value\">M\u00e1r az egy\u00fcttm\u0171k\u00f6d\u00e9s els\u0151 \u00e9v\u00e9ben, a Q4-es id\u0151szakban, az \u00c9lm\u00e9nyPl\u00e1za rekord sz\u00e1m\u00fa tranzakci\u00f3t bonyol\u00edtott le.<\/span><\/span><\/h2><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_60e9caca us_animate_this\"><div class=\"vc_column-inner\"><h2 class=\"w-text us_custom_eb849559\"><span class=\"w-text-h\"><span class=\"w-text-value\">Strat\u00e9giai megk\u00f6zel\u00edt\u00e9s\u00fcnk h\u00e1rom f\u0151 pill\u00e9re<\/span><\/span><\/h2><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:50px;\"><div class=\"wpb_column vc_column_container us_custom_de366d1c us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-vwrapper align_center valign_top\" style=\"--vwrapper-gap:24px\"><div class=\"w-text us_custom_8196a94c font--gradient-1\"><span class=\"w-text-h\"><span class=\"w-text-value\">01<\/span><\/span><\/div><h3 class=\"w-text us_custom_e8663fea\"><span class=\"w-text-h\"><span class=\"w-text-value\">K\u00f6lts\u00e9ghat\u00e9kony\u2028tartalomgy\u00e1rt\u00e1s<\/span><\/span><\/h3><p class=\"w-text us_custom_1e0e9307\"><span class=\"w-text-h\"><span class=\"w-text-value\">A vide\u00f3s tartalomgy\u00e1rt\u00e1s ar\u00e1ny\u00e1t tudatosan cs\u00f6kkentett\u00fck, \u00e9s helyette nagyobb mennyis\u00e9gben, k\u00f6lts\u00e9ghat\u00e9konyabban el\u0151\u00e1ll\u00edthat\u00f3 statikus vizu\u00e1lis anyagokat k\u00e9sz\u00edtett\u00fcnk. A megtakar\u00edtott gy\u00e1rt\u00e1si k\u00f6lts\u00e9geket a hirdet\u00e9seket kezel\u0151 \u00fcgyn\u00f6ks\u00e9g teljes eg\u00e9sz\u00e9ben performance c\u00e9lokra tudta ford\u00edtani, ezzel n\u00f6velve a kamp\u00e1ny hat\u00e9konys\u00e1g\u00e1t.<\/span><\/span><\/p><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_8c71efed us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-vwrapper align_center valign_top\" style=\"--vwrapper-gap:24px\"><div class=\"w-text us_custom_8196a94c font--gradient-1\"><span class=\"w-text-h\"><span class=\"w-text-value\">02<\/span><\/span><\/div><h3 class=\"w-text us_custom_49f317a8\"><span class=\"w-text-h\"><span class=\"w-text-value\">Relev\u00e1ns c\u00e9loldalak \u2013 \u00e9rdekl\u0151d\u00e9salap\u00fa \u00e9lm\u00e9nyaj\u00e1nl\u00e1s<\/span><\/span><\/h3><p class=\"w-text us_custom_1e0e9307\"><span class=\"w-text-h\"><span class=\"w-text-value\">A kreat\u00edv tartalmak nem csup\u00e1n egy-egy programot emeltek ki, hanem olyan gy\u0171jt\u0151 landing oldalakra vezettek, ahol az \u00e9rdekl\u0151d\u0151k t\u00f6bb, az \u00e9lethelyzet\u00fckh\u00f6z vagy \u00e9rdekl\u0151d\u00e9si k\u00f6r\u00fckh\u00f6z illeszked\u0151 program k\u00f6z\u00fcl v\u00e1laszthattak. Ez n\u00f6velte annak az es\u00e9ly\u00e9t, hogy a l\u00e1togat\u00f3k azonnal tal\u00e1lnak sz\u00e1mukra relev\u00e1ns aj\u00e1nlatot, \u00e9s \u00edgy n\u0151tt a konverzi\u00f3s ar\u00e1ny is. <\/span><\/span><\/p><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_03a0b499 us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-vwrapper align_center valign_top\" style=\"--vwrapper-gap:24px\"><div class=\"w-text us_custom_8196a94c font--gradient-1\"><span class=\"w-text-h\"><span class=\"w-text-value\">03<\/span><\/span><\/div><h3 class=\"w-text us_custom_e8663fea\"><span class=\"w-text-h\"><span class=\"w-text-value\">M\u00e1rka\u00e9p\u00edt\u00e9s vizu\u00e1lis egys\u00e9gess\u00e9ggel<\/span><\/span><\/h3><p class=\"w-text us_custom_1e0e9307\"><span class=\"w-text-h\"><span class=\"w-text-value\">A kamp\u00e1ny sor\u00e1n egys\u00e9ges\u00edtett\u00fck a vizu\u00e1lis elemeket, hogy a t\u00f6bbsz\u00f6r el\u00e9rt felhaszn\u00e1l\u00f3k fej\u00e9ben az \u00c9lm\u00e9nyPl\u00e1za m\u00e1rkaneve r\u00f6gz\u00fclj\u00f6n \u2013 ne csup\u00e1n egy-egy partner\u00e9. Emellett a kiemelt id\u0151szakokra (p\u00e9ld\u00e1ul Black Friday) tematikus, az alkalomhoz illeszked\u0151 figyelemfelkelt\u0151 kreat\u00edvokat k\u00e9sz\u00edtett\u00fcnk.<\/span><\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:100px;--laptops-columns-gap:100px;--tablets-columns-gap:50px;--mobiles-columns-gap:50px;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h2 class=\"w-text us_custom_b4851f87 us_animate_this\"><span class=\"w-text-h\"><span class=\"w-text-value\">Az egys\u00e9ges vizu\u00e1lis kommunik\u00e1ci\u00f3nak k\u00f6sz\u00f6nhet\u0151en a m\u00e1rka megjelen\u00e9se k\u00f6nnyebben felismerhet\u0151v\u00e9 \u00e9s eml\u00e9kezetesebb\u00e9 v\u00e1lt a c\u00e9lk\u00f6z\u00f6ns\u00e9g sz\u00e1m\u00e1ra.<\/span><\/span><\/h2><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:0px;\"><div class=\"wpb_column vc_column_container us_custom_d4f01989\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_60e9caca us_animate_this align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1402\" height=\"1676\" src=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/67582312.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/67582312.webp 1402w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/67582312-251x300.webp 251w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/67582312-857x1024.webp 857w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/67582312-1285x1536.webp 1285w\" sizes=\"auto, (max-width: 1402px) 100vw, 1402px\" title=\"\"><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_0bc8ea17\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_aad85fc1 us_animate_this align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1578\" height=\"1722\" src=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/53462123.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/53462123.webp 1578w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/53462123-275x300.webp 275w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/53462123-938x1024.webp 938w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/53462123-1408x1536.webp 1408w\" sizes=\"auto, (max-width: 1578px) 100vw, 1578px\" title=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:100px;--laptops-columns-gap:100px;--tablets-columns-gap:50px;--mobiles-columns-gap:50px;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h2 class=\"w-text us_custom_b4851f87 us_animate_this\"><span class=\"w-text-h\"><span class=\"w-text-value\">A Black Friday \u00e9s kar\u00e1csonyi id\u0151szakra id\u0151z\u00edtett figyelemfelkelt\u0151 kamp\u00e1nyok pedig hat\u00e9konyan ir\u00e1ny\u00edtott\u00e1k a f\u00f3kuszt a kedvezm\u00e9nyes \u00e1r\u00fa programokra, ez\u00e1ltal jelent\u0151s \u00e9rdekl\u0151d\u00e9st \u00e9s aktivit\u00e1st gener\u00e1ltak.<\/span><\/span><\/h2><div class=\"w-separator size_large\"><\/div><div class=\"g-cols wpb_row us_custom_edb423b1 elmenyplaza--bg-element-1 via_grid cols_2 laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:35px;\"><div class=\"wpb_column vc_column_container us_custom_b0b50722\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_60e9caca us_animate_this align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1384\" height=\"876\" src=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/5234526.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/5234526.webp 1384w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/5234526-300x190.webp 300w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/5234526-1024x648.webp 1024w\" sizes=\"auto, (max-width: 1384px) 100vw, 1384px\" title=\"\"><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_b0b50722\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_de366d1c us_animate_this align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1384\" height=\"876\" src=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/625511232.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/625511232.webp 1384w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/625511232-300x190.webp 300w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/625511232-1024x648.webp 1024w\" sizes=\"auto, (max-width: 1384px) 100vw, 1384px\" title=\"\"><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"w-image us_custom_6ebb3ac0 us_animate_this align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"2560\" height=\"1386\" src=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/elmenyplaza-4-scaled.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/elmenyplaza-4-scaled.webp 2560w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/elmenyplaza-4-300x162.webp 300w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/elmenyplaza-4-1024x555.webp 1024w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/elmenyplaza-4-1536x832.webp 1536w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" title=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"featured_media":8724,"template":"","case_study_kategoria":[105,103],"class_list":["post-8721","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case_study_kategoria-kreativ-tartalomkeszites","case_study_kategoria-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/case-study\/8721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/media\/8724"}],"wp:attachment":[{"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/media?parent=8721"}],"wp:term":[{"taxonomy":"case_study_kategoria","embeddable":true,"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/case_study_kategoria?post=8721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}