{"id":8750,"date":"2025-09-10T15:54:35","date_gmt":"2025-09-10T13:54:35","guid":{"rendered":"https:\/\/webbranding.hu\/?post_type=case-study&#038;p=8750"},"modified":"2025-12-12T19:01:05","modified_gmt":"2025-12-12T18:01:05","slug":"premium-flotta-markaepites-es-leadgeneralas-a-b2b-autoberles-piacan","status":"publish","type":"case-study","link":"https:\/\/webbranding.hu\/en\/esettanulmany\/premium-flotta-markaepites-es-leadgeneralas-a-b2b-autoberles-piacan\/","title":{"rendered":"Premium Flotta: M\u00e1rka\u00e9p\u00edt\u00e9s \u00e9s leadgener\u00e1l\u00e1s a B2B aut\u00f3b\u00e9rl\u00e9s piac\u00e1n"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_2 tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_90a85869 us_animate_this\"><div class=\"vc_column-inner\"><h2 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">A projektr\u0151l<\/span><\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A <strong>Premium Flotta<\/strong> egy kifejezetten B2B \u00fcgyfelekre specializ\u00e1l\u00f3dott m\u00e1rka, amely hossz\u00fa t\u00e1v\u00fa g\u00e9pj\u00e1rm\u0171b\u00e9rletet k\u00edn\u00e1l v\u00e1llalatok sz\u00e1m\u00e1ra, teljes k\u00f6r\u0171 szervizszolg\u00e1ltat\u00e1ssal. Amikor el\u0151sz\u00f6r tal\u00e1lkoztunk az \u00fcgyf\u00e9llel, a szolg\u00e1ltat\u00e1s m\u00e9g nem l\u00e9tezett mint m\u00e1rka \u2013 csup\u00e1n egy nagyobb v\u00e1llalatcsoport kieg\u00e9sz\u00edt\u0151 \u00fczlet\u00e1gak\u00e9nt m\u0171k\u00f6d\u00f6tt.<\/p>\n<p>Az egy\u00fcttm\u0171k\u00f6d\u00e9s els\u0151 l\u00e9p\u00e9sek\u00e9nt <strong>m\u00e1rkanevet v\u00e1lasztottunk<\/strong>, megalkottuk az <strong>arculatot<\/strong>, \u00e9s elk\u00e9sz\u00edtett\u00fck a <strong>performance-orient\u00e1lt weboldalt<\/strong>, amelyre ezt k\u00f6vet\u0151en digit\u00e1lis hirdet\u00e9si kamp\u00e1nyokat \u00e9p\u00edtett\u00fcnk.<\/p>\n<p>A c\u00e9l egy <strong>stabil, sk\u00e1l\u00e1zhat\u00f3 leadgener\u00e1l\u00f3 rendszer<\/strong> kialak\u00edt\u00e1sa volt, amely hossz\u00fa t\u00e1von t\u00e1mogatja a flotta b\u0151v\u00edt\u00e9s\u00e9t. A strat\u00e9giai terv r\u00e9szek\u00e9nt azt a c\u00e9lt t\u0171zt\u00fck ki, hogy <strong>\u00f6t \u00e9ven bel\u00fcl megdupl\u00e1zzuk a b\u00e9rbeadott j\u00e1rm\u0171vek sz\u00e1m\u00e1t<\/strong>, ami k\u00f6r\u00fclbel\u00fcl <strong>300 \u00faj \u00fczletk\u00f6t\u00e9st jelent<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_f00848d4 us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1204\" height=\"944\" src=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/premiumflotta-1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/premiumflotta-1.webp 1204w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/premiumflotta-1-300x235.webp 300w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/premiumflotta-1-1024x803.webp 1024w\" sizes=\"auto, (max-width: 1204px) 100vw, 1204px\" title=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default reversed stacking_default\"><div class=\"wpb_column vc_column_container us_custom_2424882b bg--gradient-1 us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper hide_on_tablets hide_on_mobiles valign_middle align_none\" style=\"--hwrapper-gap:0px\"><div class=\"w-html\"><script src=\"https:\/\/cdn.lordicon.com\/lordicon.js\"><\/script>\n<lord-icon\n    src=\"https:\/\/cdn.lordicon.com\/drepdftg.json\"\n    trigger=\"loop\"\n    colors=\"primary:#fff,secondary:#fff\"\n    style=\"width:120px;height:120px\">\n<\/lord-icon><\/div><h2 class=\"w-text us_custom_ef58a9d1\"><span class=\"w-text-h\"><span class=\"w-text-value\">Az els\u0151 hat h\u00f3napban a kapcsolatfelv\u00e9teli \u0171rlapot 110 alkalommal t\u00f6lt\u00f6tt\u00e9k ki az \u00e9rdekl\u0151d\u0151k.<\/span><\/span><\/h2><\/div><div class=\"w-vwrapper hide_on_default hide_on_laptops align_center valign_top\"><div class=\"w-html\"><script src=\"https:\/\/cdn.lordicon.com\/lordicon.js\"><\/script>\n<lord-icon\n    src=\"https:\/\/cdn.lordicon.com\/drepdftg.json\"\n    trigger=\"loop\"\n    colors=\"primary:#fff,secondary:#fff\"\n    style=\"width:120px;height:120px\">\n<\/lord-icon><\/div><h2 class=\"w-text us_custom_e084a176\"><span class=\"w-text-h\"><span class=\"w-text-value\">Az els\u0151 hat h\u00f3napban a kapcsolatfelv\u00e9teli \u0171rlapot 110 alkalommal t\u00f6lt\u00f6tt\u00e9k ki az \u00e9rdekl\u0151d\u0151k.<\/span><\/span><\/h2><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:100px;--laptops-columns-gap:100px;--tablets-columns-gap:50px;--mobiles-columns-gap:50px;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_6ebb3ac0 us_animate_this align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"2560\" height=\"1317\" src=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/premiumflotta-2-scaled.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/premiumflotta-2-scaled.webp 2560w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/premiumflotta-2-300x154.webp 300w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/premiumflotta-2-1024x527.webp 1024w, https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/premiumflotta-2-1536x790.webp 1536w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" title=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_a5c3e1cb height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container us_custom_f12066c0 us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" src=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/528935.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" title=\"\"><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_f00848d4 us_animate_this\"><div class=\"vc_column-inner\"><h2 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Kamp\u00e1nyok<\/span><\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A megb\u00edz\u00f3 c\u00e9ljainak teljes\u00edt\u00e9se \u00e9rdek\u00e9ben ez id\u0151 alatt k\u00e9t kamp\u00e1nyt futtatunk p\u00e1rhuzamosan a Google-fi\u00f3kban: egy klasszikus Search (keres\u00e9si) kamp\u00e1nyt konverzi\u00f3s f\u00f3kuszszal, valamint egy Performance Max (PMAX) kamp\u00e1nyt, amelynek els\u0151dleges c\u00e9lja a m\u00e1rkaismerts\u00e9g n\u00f6vel\u00e9se, vagyis a l\u00e1that\u00f3s\u00e1g t\u00e1mogat\u00e1sa. A kamp\u00e1nyok eredm\u00e9nyess\u00e9g\u00e9t az \u00e1ltaluk hozott konverzi\u00f3k sz\u00e1ma is j\u00f3l t\u00fckr\u00f6zi.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container us_custom_f220ea99 us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-vwrapper align_center valign_top\" style=\"--vwrapper-gap:24px\"><div class=\"w-counter us_custom_2e9f15f1 color_secondary align_left animation_none has_font_size\" data-duration=\"2\" style=\"--w-counter-duration: 2s;\"><div class=\"w-counter-value\" aria-label=\"11,63%\"><span class=\"w-counter-value-part final\" aria-hidden=\"true\">11,63%<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final><\/span><span class=\"w-counter-value-part hidden type_number\" aria-hidden=\"true\" data-final=\"11,63\">0<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final=\"%\">%<\/span><\/div><\/div><h2 class=\"w-text us_custom_45bb9805\"><span class=\"w-text-h\"><span class=\"w-text-value\">\u00e1tkattint\u00e1si ar\u00e1ny<\/span><\/span><\/h2><p class=\"w-text us_custom_1e0e9307\"><span class=\"w-text-h\"><span class=\"w-text-value\">Az \u00e1tgondolt be\u00e1ll\u00edt\u00e1soknak \u00e9s a folyamatos optimaliz\u00e1l\u00e1snak k\u00f6sz\u00f6nhet\u0151en a konverzi\u00f3maximaliz\u00e1l\u00e1sra optimaliz\u00e1lt keres\u0151kamp\u00e1nyunk k\u00f6zel 12%-os CTR-t \u00e9rt el.<\/span><\/span><\/p><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_45624549 us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-vwrapper align_center valign_top\" style=\"--vwrapper-gap:24px\"><div class=\"w-counter us_custom_2e9f15f1 color_secondary align_left animation_none has_font_size\" data-duration=\"2\" style=\"--w-counter-duration: 2s;\"><div class=\"w-counter-value\" aria-label=\"68,64 Ft\"><span class=\"w-counter-value-part final\" aria-hidden=\"true\">68,64 Ft<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final><\/span><span class=\"w-counter-value-part hidden type_number\" aria-hidden=\"true\" data-final=\"68,64\">0<\/span><span class=\"w-counter-value-part hidden type_text\" aria-hidden=\"true\" data-final=\" Ft\"> Ft<\/span><\/div><\/div><h2 class=\"w-text us_custom_45bb9805\"><span class=\"w-text-h\"><span class=\"w-text-value\">kattint\u00e1sonk\u00e9nt<\/span><\/span><\/h2><p class=\"w-text us_custom_1e0e9307\"><span class=\"w-text-h\"><span class=\"w-text-value\">PMAX kamp\u00e1nyunk seg\u00edts\u00e9g\u00e9vel ek\u00f6zben hat\u00e9konyan, kevesebb mint 70 Ft-os CPC mellett tudtuk t\u00f6lteni a funnel tetej\u00e9t \u2013 vagyis sikeresen ir\u00e1ny\u00edtottuk magunkra a v\u00e1s\u00e1rl\u00e1s kapcs\u00e1n m\u00e9g kev\u00e9sb\u00e9 elk\u00f6telezett felhaszn\u00e1l\u00f3k figyelm\u00e9t.<\/span><\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container us_custom_f12066c0 us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" src=\"https:\/\/webbranding.hu\/wp-content\/uploads\/2025\/09\/7961214.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" title=\"\"><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_f00848d4 us_animate_this\"><div class=\"vc_column-inner\"><h2 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Eredm\u00e9nyek<\/span><\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A Premium Flotta szolg\u00e1ltat\u00e1sa jellemz\u0151en n\u00e9gy\u00e9ves elk\u00f6telez\u0151d\u00e9st jelent az \u00fcgyfelek sz\u00e1m\u00e1ra, amely id\u0151szak alatt \u00e1tlagosan 8\u201312 milli\u00f3 forintot fizetnek a szolg\u00e1ltat\u00e1s\u00e9rt.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"featured_media":8761,"template":"","case_study_kategoria":[102],"class_list":["post-8750","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case_study_kategoria-ppc-menedzsment"],"acf":[],"_links":{"self":[{"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/case-study\/8750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/media\/8761"}],"wp:attachment":[{"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/media?parent=8750"}],"wp:term":[{"taxonomy":"case_study_kategoria","embeddable":true,"href":"https:\/\/webbranding.hu\/en\/wp-json\/wp\/v2\/case_study_kategoria?post=8750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}