Portfolio
Cleverant

Cleverant
The Cleverant team designs, maintains and develops IT infrastructure for companies. Since the company was founded in 2014, they have gained extensive experience in managing IT systems for small, medium and large enterprises.
That’s why we were able to define quite precisely the personas that the interface should be able to address.
The project
With real-world user insights, we were able to tailor the structure, content and tone of the website to their audience, not only in terms of technical SEO, but also in terms of on-page SEO.
We also manage traffic inside the site in a planned way, so we minimise the number of clicks we expect users to make, while maximising the chance that they will encounter a service that is relevant for them.